Family times abound in this group of 30-39 year olds with babies and young children living in 4 to 5 person households. They make their homes in row-type houses and have a mortgage to match! With a mix of college and university educations in behavioural sciences, engineering and business administration fields, they are developing careers as managers, educators, professionals or technical experts. Being young in their careers, they look forward to opportunities for advancement and enhancing their portfolios. Incomes range from $70,000 to above $100,000 but with expenses of managing a home, career and family, they have significant expenditures on child care, clothing, health care and vehicle maintenance. Home is the hub of activity so furnishing for comfort and style, equipping the house with entertainment systems and recreation equipment is well above average. Saving for children's education and their own retirement is important; however, they indulge in experiences - taking family vacations, attending live sporting events and participating in an array of leisure activities. This group has predominantly Northern and Eastern European backgrounds and their cultural attitudes are likely based on a Christian based value system.
Gender and Marital Status
* - Average values. Source: Generation 5.
The Preserve - Woodland Estates