Young & Yearning
Married couples and singles under 40 with children constitute this youthful group who make their homes in fairly new semi-detached or row-type homes and apartment duplexes in Canadian cities in BC and Ontario. With some university or college level education, they are employed in clerical, technical, business and finance jobs or are skilled trade's people earning incomes of $90,000 - $100,000. As these folks may live in large multiple family households, their expenditures are above average for clothing, furniture, child care, recreation goods and children's education. They are likely to equip their homes with entertainment equipment, yet not quite ready to engage in health or retirement plans. Catching a movie with friends or attending a cultural event with the family is part of their social lives. Urban excitement meets ethnic diversity in this cluster, where a mix of South Asian, Central American, West Indian, and Middle Eastern heritage create unique lifestyles and tastes. With Buddhist, Sikh and Christian values, hard work, community support and family are key to prosperity and wellness.
Gender and Marital Status
* - Average values. Source: Generation 5.