Cross Canada Careers & Kids
Kids, career, home, leisure time and planning for retirement - these are the important things in life for this cluster of active, predominantly well educated, married baby boomers 45-59 years old with children from elementary school to post-secondary education ages. Find business and finance executives, judges, public administrators or technical and health professionals in these neighbourhoods, earning incomes over two times higher than the national average. Owning a detached home for their 4-5 person households, they spend on furniture, clothing, and household and vehicle maintenance. Leisure time is important as they are high users of recreation equipment and services, entertain friends at home, take package travel tours and send the children to camp. Health and wellness are also important, evident in their high use of health clubs, health care practitioner services, and private health insurance plans. They are investing in their future with RSP and RESP plans and have a keen interest in maintaining a good lifestyle as they age. This group tends to have a Christian and Jewish based value system, indicative of their Northern European or Jewish heritage and are generous in their donations to charities and organizations in need.
Gender and Marital Status
* - Average values. Source: Generation 5.