Homefinder logo

Home-buying intentions remain steady in Toronto

Ipsos_survey_trreb
May 26, 2020

Photo: James Bombales

Michelle McNally - Livabl.com

As Ontario commences stage one of its reopening plan this week, the Toronto region’s real estate board is continuing to take stock of how the housing market could be further impacted by the COVID-19 pandemic.

Today, the Toronto Regional Real Estate Board (TRREB) released findings from an Ipsos survey on consumer sentiment, as well as home buying and selling intentions, in light of the ongoing pandemic. The survey was carried out from April 24 to April 27th with a group of 802 participants.

While sales continue to be severely impacted in all Canadian markets, buyers’ desire to eventually purchase within the Toronto region still remains strong.

Across the GTA, 27 percent of respondents surveyed said that they were ‘likely’ to purchase a home within the next 12 months. This marks a slight decrease from 2019, when 31 percent of respondents said that they would likely make a purchase during that time span. However, even with this drop, purchase intentions remain in line with the five-year trend, according to the report.

Satisfaction with their current home was the leading reason 62 percent of respondents said that they had no intentions of buying over the next 12 months. Other respondents cited affordability issues as their major deciding factor not to purchase. From the survey group, only 16 percent of respondents said that challenges caused by COVID-19 were the reason that they were unlikely to buy a home over the next 12 months.

In the City of Toronto, purchasing intentions were above the GTA average, with 34 percent of those surveyed saying they would likely buy in the next 12 months. Younger buyers and households with children had the most motivation to buy, with 45 percent and 37 percent expressing interest, respectively.

“While COVID-19 has temporarily impacted home sales and listings in the GTA, the Ipsos survey results that show home buying intentions have remained quite stable certainly suggest that many people will be looking to satisfy pent-up demand for ownership housing once recovery starts to take hold,” said Michael Collins, President of TRREB, in the report.

“As people gradually return to work, consumer confidence will improve, and a growing number of people will look to take advantage of very low borrowing costs to purchase a home,” he said.

On the selling side of the market, seller intentions show a drastic change from a year prior, with the interest to list among homeowners dropping by nearly half.

Just 17 percent of homeowners expressed an intention to put their home on the market within the next 12 months, according to the Ipsos survey. This marks a considerable drop from spring 2019, when 32 percent of respondents said that they were likely to list. COVID-19-related issues were the reason 22 percent of those surveyed said they were unlikely to list, while 80 percent of respondents reported they were unlikely to sell because they are satisfied with their current home.

“The supply of listings was an issue before the onset of COVID-19, with market conditions tightening and price growth accelerating throughout the first quarter of 2020,” said Jason Mercer, TRREB’s chief market analyst, in the survey report.

“The Ipsos survey results suggest that the supply of listings will continue to be an issue as the economy and housing market recovers,” he added.

This article was originally published on Livabl.com

 

You may also like...

Pandemic disruptions won’t cause new home supply shortage: BMO

Rent prices drop across Canada as COVID-19 freezes moving plans

Similar Articles

July 06, 2020
When should you break a contract, what is a fixture and more real estate advice READ MORE...
June 30, 2020
The Toronto region’s real estate market has been left struggling to recover after the initial shock it experienced as the COVID-19 pandemic spread. READ MORE...
June 29, 2020
When it comes to home building, Toronto will mount a stronger recovery than other parts of the province in 2021 and 2022 after taking a hit this year. READ MORE...