Social Media 101 Part One of Three:
Why Realtors Need Social Media
Our team at HomeFinder loves realtors. We work every day to make sure your listings find the right people. We keep your profiles up to date so that your audiences and potential clients can reach you quickly and easily and learn about your work. We know how amazing you are, how much experience and hard work you bring to the table every day at work, and how willing you are to go above and beyond for the home buyers and sellers who come to you for help with this major life decision.
We also know that you are very, very busy people. And with everything you’ve got going on, it’s hard to find time to devote to building your online presence and establishing an effective social media strategy. Sometimes we see fantastic realtors being held down by outdated profile pictures, cluttered websites, and personal blogs that haven’t been updated for years, but we know that a solid refresh and an increased attention to their online presence would help boost their business considerably.
In this first part of a three part series, let’s explore some reasons why real estate professionals need social media. In the weeks to come, we’ll look at various social media platforms and how to use them, as well as how to develop a social media strategy for your own business. Please feel welcome to ask questions, share advice, or request coverage of specific social media related issues in the comments!
5 Reasons Why Real Estate Professionals Need Social Media
1. Attract More Buyers and Sellers. There’s a big pond of potential clients out there, searching the social media platforms for realtors to help them with their home buying and selling. They’d like to meet you! Set up a Facebook page and Twitter account for your business, start sharing your knowledge and personality on a blog and go introduce yourself, pronto.
2. Build Your Brand. What is it that makes you a great realtor? What qualities define you and your real estate philosophy? Social media is great for helping you to brand yourself. Are you the nice guy who always finishes first? The outgoing, high-energy ball of fun who can sell a house in 48 hours? Are you more quiet, reliable and trustworthy? Define your brand and use social media to portray that brand. Make your posts and tweets reflect who you are and what makes you special.
3. Become More Available to Clients. We know that you sleep with your cell phone under your pillow and that you’d be willing to take a phone call from a client or potential client at 2 a.m. But these days people are more likely to want to email you or connect through social media. Social media allows you to interact with your clients in real time, any way that is the most convenient for them.
4. Build Your Reputation. Even more important that building your brand, social media is great for helping to build your reputation. Use social media to share your vast knowledge of real estate in general, as well as local information that clients will find extremely interesting and useful. Showing that you know your target area and audience will make you trustworthy to clients who have not met you and who will be making snap judgments of you based on what they can glean from your social media presence. Starting a blog is a great way to share your expertise, experience, and fun, very local knowledge such as where the best coffee shops, schools, and bike trails are.
5. Networking. All of the above relates to how you can use social media to better interact with clients, both current and potential. But you can also use social media in a wonderful way to better network and connect with your real estate peers and colleagues. Build and strengthen your career by turning social media into an opportunity to learn about other real estate professionals and introduce them to your brand and personality.
Next week we’ll talk about how to use various social media outlets, including Facebook, Twitter, Blogger, WordPress, and many more. If you have any questions, or would like to see any specific issues addressed, talk to us in the comments and we’ll listen and do our best to respond. Which, in a nutshell, is what social media is all about.
By Erin Tenhage, HomeFinder.ca